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(11)
Rewards Card System Exploratory Research
A financial services company was redesigning its rewards portal and rethinking the language it uses to help cardholders find their way around it. Before…
A major financial services company
2026
(06)
Loyalty in Luxury Hospitality
A global hospitality group was exploring how to evolve its loyalty offering for the world’s most affluent travelers. I led research with high-net-worth travelers…
A Global Luxury Hospitality Group
2024
(07)
Vehicle Launch Positioning Research
When Lexus prepared to launch the TX, I was brought in to bring an anthropological perspective to the vehicle positioning and strategy. The work…
Lexus
2023
(08)
Premium Wine Brand Research
A premium Napa Valley wine brand wanted to understand how luxury works in wine, how its brand is perceived, and who its audience really…
Ste. Michelle Wine Estates
2021
(09)
US Healthcare Research + Service Design
This project helped a rural U.S. hospital system understand what living with a chronic condition, and caring for people who do, is really like.…
A Rural U.S. Hospital System
2019
(10)