Projects

One of the client's prestige champagne brands is widely admired. I ran a week-long study with affluent consumers who love premium spirits, then brought…

When Lexus launched the RZ, its first electric vehicle, the strategy team needed a way to position it in a market where it wasn’t…

When Marriott Luxury Group took on a storied luxury hotel brand, leadership had a big question in front of them: is there still value…

In this project, I developed a robust understanding of The RealReal's target customer through an exploration of their lifestyles, shopping habits, aspirations, and of…

A global luxury hospitality group wanted to understand the luxury wellness traveler: what wellness really means to them, how they choose where to go,…