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Wine & Spirits
(02)
Modernizing a Prestige Champagne Brand
One of the client's prestige champagne brands is widely admired. I ran a week-long study with affluent consumers who love premium spirits, then brought…
A Global Luxury Wine & Spirits Group
2025
(01)
Premium Wine Brand Research
A premium Napa Valley wine brand wanted to understand how luxury works in wine, how its brand is perceived, and who its audience really…
Ste. Michelle Wine Estates
2021
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