Cultural anthropologist, artist, researcher & writer working in the world of brands and insights.
I study
PEOPLE
&
CULTURE
SCROLL!
I'm Tahni — a cultural anthropologist and artist applying my academic research training and creativity in the world of aspirational brands. I've been working in brand strategy and thought leadership, producing the research, thinking, and writing that makes people pause and say "ah, that's interesting!"
More about me →Research, frameworks and point of view on affluence, luxury, hospitality and aspirational brands.
Explore the expertise →Research, strategy, and semiotic + cultural analysis for brands, enterprises, and agencies.
See the projects →Selected essays and copywriting, in addition to press, publications, and speaking engagements.
Browse the portfolio →Selected work
Team One's travel-first research program on the world's affluent travelers, and its long-term ethnographic panel.
A multi-year proprietary framework translating psychological and cultural research into a luxury-specific system of brand meaning.
How affluent families navigate care, consumption, technology and the shifting definition of doing it well.
Director of Research, Consumer Insights, and Thought Leadership
The Anthropology Department is my independent practice in which I design research and analyses to fit the questions at hand. It supports consumer insight research, strategy, thought leadership, and business decision-making. It's for brands, agencies, and teams who need the function without building it in-house.
I ran an international wedding, events and portrait photography business for ten years.
The same eye comes with me into fieldwork, where photography is part of how I do ethnography.
See the work ↗
Joyeuse Photography
