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(02)(01)
Using Anthropology in Brand Strategy
Anthropology for Business
This article condenses a three-part series on what anthropology brings to brand strategy. For more depth and examples, you can read the…
(02)
A new vocabulary for luxury: The nine archetypes defining its future
Luxury Daily
The luxury sector, once buoyed by insatiable demand and mythic allure, is confronting its most sobering identity crisis in over a decade.…