Category Archives: Projects

Current Project: Copywriting + Course Content Creation

to help an online wellness company develop new written content for one of their courses. Project Summary: Objective: Experience the wellness course as both a student and anthropologist, in order to gain insight about the offering from a first person perspective as well as connect with other program participants to understand their thoughts and experience….

Cultural Insights + Strategy Consulting

to help a new coliving and coworking company in Spain develop their brand, offerings, messaging, and web and social media content. Project Summary: Objective: Gain an understanding of the global coliving, coworking and surf market, while fleshing out cultural and human behavior insights. Utilize mixed qualitative research and analysis methods to devise a brand strategy,…

Cultural and Semiotic Analyses + Brand Strategy

At Team One, a division of Saatchi & Saatchi, my primary role was to contribute to the mission of knowing our consumers better than anyone else. Working within Strategy on a number of projects, I provided cultural insight and a unique perspective grounded in qualitative research and anthropological theory.  Key Project: Objective: Before the agency…

Design & Execution of Ethnographic Research

to help luxury brands understand and communicate more meaningfully with their audiences. This page will outline the substantial ethnographic research project I carried out while working at Team One. For other projects I worked on as an anthropologist at Team One, please see this page here. Project Summary: Project took place during contract employment at…

Consulting with Workplace by Facebook

to help them understand the current landscape of social and management science research on connection in the workplace.  Project Summary: In collaboration with Zeus Jones from June 2019 – July 2019 Objective: Workplace is Facebook’s platform for connection and collaboration within companies and organizations. Seeking to understand the current state of knowledge around the problem…