Client Work

A financial services company was redesigning its rewards portal and rethinking the language it uses to help cardholders find their way around it. Before…

A global hospitality group was exploring how to evolve its loyalty offering for the world’s most affluent travelers. I led research with high-net-worth travelers…

When Lexus prepared to launch the TX, I was brought in to bring an anthropological perspective to the vehicle positioning and strategy. The work…

A premium Napa Valley wine brand wanted to understand how luxury works in wine, how its brand is perceived, and who its audience really…