an anthropology of aspiration
The concept of aspiration is one that is ever-changing, yet crucial to understanding how people think, act, and consume. Much of our work and research at Team One starts from or connects to this concept, and explores how it evolves in relationship with other concepts such as influence, community, consumption, identity, and so on.
After a 6-month stint with Team One as an independent contractor in 2018, I’ve only just recently joined the strategy team full-time. As in, March 2021 recent. The work that is depicted on this page reflects my earlier work with the agency and will be updated as I continue to delve deeper into my role and get some more projects off the ground.